The checklist will provide you an efficient approach on how to improve the website that you have designed for smartphones. The checklist is divided into three parts, a video by Maile will further guide you on how to make data from Webmaster Tools and Google Analytics, actionable.
Google recently shared some advice in a new Webmaster Help video about recovering from Google penalties that you have incurred as the result of a time period of spammy links.
Goggle's head of webspam, Matt Cutts, took on the following question:
"How did Interflora turn their ban in 11 days? Can you explain what kind of penalty they had, how did they fix it, as some of us have spent months try[ing] to clean things up after an unclear GWT notification."
Google has announced a new ad unit called +Post ads, which allow brands to turn their Google+ content into expandable display ads. Those ads can then run across the Google Display Network.
According to Google, A select group of partners, including +Toyota USA and Mondelez brands +RITZ crackers and +Cadbury UK are currently running +Post ads and seeing expansion rates 50% higher than the industry average for rich media ads.
Google plans to open the beta to more advertisers after collecting feedback from participating brands and users.