Ad spend on the desktop to decline $1.4 billion this year!

Posted by on March 18, 2014 12:59 AM

According to new figures from eMarketer, ad spend on the desktop to decline $1.4 billion this year. 

EMarketer said Google’s mobile search growth can be attributed to enhanced campaigns and Product Listing Ads (PLAs), "both of which contributed to increased click share on mobile throughout 2013 and will continue to do so."

"Only 5.7 percent of total media ad spending was dedicated to mobile last year, meaning there’s significant room for advertisers to catch up with consumer habits," eMarketer said in its report.

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Google experimenting new design for its search results pages!

Posted by on March 17, 2014 12:49 AM

Googler Jon Wiley made the announcement on Google+ that Google has been “experimenting” with a new design for its search results pages, which gets rid of the underline on links, increases the font size, and gets rid of the colored boxes around ads in favor of a more organic look.

Here is the announcement: 

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Google Panda algorithm updates aims more friendly to small sites and businesses!

Posted by on March 16, 2014 12:54 AM

At the recent Search Marketing Expo, Google’s Matt Cutts said that Google is working its way to the “next generation” Google Panda algorithm updates, which will be softer and more friendly to small sites and businesses.

According to Cutts, with the new update Google is planning to help small businesses perform better in the search results. Cutts confirmed that one expert in his team has been specifically assigned the task of assisting small websites improve ranking in the Google search results. Google has not yet specified when the new update will be rolling out to the users.

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