Adwords Bids can be confusing at times

The bidding process in Adwords can confuse the best of the advertisers. If you are bidding for a high ranking keyword, you might find the bidding process confusing. Since bidding is the most important aspect of Adwords campaign, you should take special care not to exceed your daily, weekly or monthly budget. The high ranking keywords can go upto $5/click which is very high compared to the normal bid rate in Adwords. 

To make sure you offer the best bid for a high ranking keyword, start researching on the placement you get on the Google search pages and on websites that have Adsense. A common scenario is that you bid for the ad placement on the first page of a Google search results page. For example, if you are bidding for the keyword “Make Money online”, you will see that the standard rate for this keyword is $2/click. If you get 100 clicks, it would be $200 and if you get 1000 clicks, it would be $2000!

To make sure you maximize the clicks to your website and earn back your investment in addition to sales, you should have a high converting page which can entice and convert visitors into customers and clients.

So how can you test your website for conversion? You have to do a lot of tests on your website to make sure you get 10 to 12% conversion rate. A 50% conversion rate is highly unlikely if you have not done any tests. Following are some of the points you need to consider to convert visitors on your site:

• Website Design – A good and simple      design is user-centric. You should make sure that your website design is      user-centric and not too complex. The information should be laid out in      easy to understand language. The rule is Make It Simple for an 8^th      Grader to understand what you are offering
• Content – The content on your      website should be placed strategically. It is a proven fact that a website      visitor has a short attention span. So if you can grab his/her attention      in 5 seconds, you can likely get a sale! Never place all the content on      one page. Plan out strategically. Place links in the content where you are      selling your product. Never sell hard. Help people instead of selling      them.
• Order page – As mentioned earlier,      keep it simple and easy. Don’t put hurdles between your sales page and the      order page. Place the button strategically where you think you have done      explaining your product. Give a strong call to action. Create a sense of      urgency. Limit the number of clients you can accept. Inform your visitors      about a privileged group who will get all the benefits and reports etc.
• Impress your visitors – Simply      put, you have to impress your visitors. The design, content, links      placement, order page and every page in your website should reflect      professionalism and commitment. Normally visitors never read your content      from beginning to the end. You have to use impressive headlines and      bulleted points to grab the attention of a visitor

The ultimate rule is to test out the conversion on your website. If you have information based product, try out the free marketing strategies to test the conversion. Use the social networking platform, classifieds like craigslist.org to check the conversion. If you can convert them easily, you can surely get a lot of sales from Adwords.