Adwords Bids can be confusing at times

The bidding process in Adwords can confuse the best of the advertisers. If you are bidding for a high ranking keyword, you might find the bidding process confusing. Since bidding is the most important aspect of Adwords campaign, you should take special care not to exceed your daily, weekly or monthly budget. The high ranking keywords can go upto $5/click which is very high compared to the normal bid rate in Adwords. 

To make sure you offer the best bid for a high ranking keyword, start researching on the placement you get on the Google search pages and on websites that have Adsense. A common scenario is that you bid for the ad placement on the first page of a Google search results page. For example, if you are bidding for the keyword “Make Money online”, you will see that the standard rate for this keyword is $2/click. If you get 100 clicks, it would be $200 and if you get 1000 clicks, it would be $2000!

To make sure you maximize the clicks to your website and earn back your investment in addition to sales, you should have a high converting page which can entice and convert visitors into customers and clients.

So how can you test your website for conversion? You have to do a lot of tests on your website to make sure you get 10 to 12% conversion rate. A 50% conversion rate is highly unlikely if you have not done any tests. Following are some of the points you need to consider to convert visitors on your site:

• Website Design – A good and simple      design is user-centric. You should make sure that your website design is      user-centric and not too complex. The information should be laid out in      easy to understand language. The rule is Make It Simple for an 8^th      Grader to understand what you are offering
• Content – The content on your      website should be placed strategically. It is a proven fact that a website      visitor has a short attention span. So if you can grab his/her attention      in 5 seconds, you can likely get a sale! Never place all the content on      one page. Plan out strategically. Place links in the content where you are      selling your product. Never sell hard. Help people instead of selling      them.
• Order page – As mentioned earlier,      keep it simple and easy. Don’t put hurdles between your sales page and the      order page. Place the button strategically where you think you have done      explaining your product. Give a strong call to action. Create a sense of      urgency. Limit the number of clients you can accept. Inform your visitors      about a privileged group who will get all the benefits and reports etc.
• Impress your visitors – Simply      put, you have to impress your visitors. The design, content, links      placement, order page and every page in your website should reflect      professionalism and commitment. Normally visitors never read your content      from beginning to the end. You have to use impressive headlines and      bulleted points to grab the attention of a visitor

The ultimate rule is to test out the conversion on your website. If you have information based product, try out the free marketing strategies to test the conversion. Use the social networking platform, classifieds like craigslist.org to check the conversion. If you can convert them easily, you can surely get a lot of sales from Adwords.

Adwords Campaigns

Perhaps the most important aspect of Adwords Advertising is Adwords campaigns. Perfect Adwords campaigns bring in a lot of traffic to your site.

To create a new Adwords campaign, first you find a product/service to promote. If you already have a product or a service, check the demand by performing extensive keyword research. Now start researching the keywords that has viable traffic. The easiest way to find out those keywords is to check the keywords your competitor is using to rank for. Ideally go for the biggest competitor in your niche and see what he/she is doing to bring traffic to his/her site.  You can use Google Adwords Suggestion Tool, Overture Suggestion Tool, Wordtracker to perform keyword research. Alternatively you can use desktop software like keyword elite to perform extensive keyword research. After doing the keyword research, consider the following steps to create an Adwords campaign:

1. Create ad groups - create an ad group for each main keyword or keyword phrase. Use Wordtracker to research another 10 to 20 keywords related to your main keyword.
This will enable you to target people who are specifically using those words for searching. Now you can create a number of different ad groups for each main keyword.

2. Check the number of AdWords campaigns - enter any of your main keywords in the Google search engine and see how many ads are displayed on the right side of the search results. This will tell you how many AdWord campaigns are running already. If there are only a few Google Ads displayed and your targeted keyword is in high demand (high number of searches), you have the potential to create a winning ad campaign.

3. Write your ad copy - look at the ads people are already using on Google to give you an idea of how to write them. Use your main keyword or keyword phrase in the title of your ad copy. You may even be able to include other keywords within the body of your ad.

4. You can write three lines of ad text with a total of 95 characters. The Display URL has a 35-character limit. The Destination URL can be up to 1,024 characters and is the actual web page users will land on after they click on your ad.

5. Write different ad copy for each of your ad groups. You never know which one will pull the best.

6. Create a Google AdWords account - there is a US$5.00 activation fee for Google AdWords. After that, you decide how much you are willing to pay per click and per day. You can choose a maximum cost-per-click (CPC) from US$0.05 -US$50 and set a daily budget as low as 5 cents USD or as high as you want. For example, if you set your daily budget for $50/day/ad at 10 cents/click, you will get a maximum of 500 clicks/ad. Once you have reached your limit for that day, Google will automatically suspend running your ad until next day.

7. Test and monitor your AdWord campaigns - start with 3 ad groups, then keep the other ad groups for later as you monitor your current campaign. Make the necessary changes to your ad copy, keywords or bid prices to improve your clickthrough rate. Google automatically tracks the clickthrough rate for each of your ads.

8. To identify how many of your customers clicked through to your site from your Google AdWords ad, use a unique tracking URL for each ad. This will also give you an indication which ads and keywords converted the most clicks to sales.

To use tracking URLs, just place the following parameter at the end of your URL: ?referrer=source. Example: If your URL is: www.your-domain.com, your tracking
URL could be www.your-domain.com/?referrer=Google

Once you've created your tracking URLs, you can get your traffic data from your Web server logs or from third party tracking software. Your log file has an entry for each click to your site. Just count the entries where "Google" (or another source reference) appears in the referring URL.

If you are just starting out with Adwords, an Adwords Consultation may be wise

Google Adwords needs a considerable amount of skill and knowledge to execute your advertising campaign properly. If you are just starting out with Adwords, an Adwords consultation may be a wise decision on your part since you don’t know much about Adwords and how to harness the power of search engine to increase visits to your website.

Adwords is a largest PPC network on the internet. Millions of people visits Google each day and millions click on Adwords to visit a website. However, it is important to design your advertising strategy for Adwords that would enable to you to maximize your earnings from Adwords campaign. If you are starting out with Adwords, you should seek advice before investing heavily in Adwords. Adwords can suck your pocket dry if you don’t plan out your campaign in advance. So it is wise to hire an Adwords consultant and get suggestions to start with a perfect Adwords campaign that would definitely give you a good ROI.

Since it is necessary to understand the keyword research, ad copy, placement strategies to successfully get the most out of your Adwords campaign, you need some expert advice on how to get started with Adwords; understanding the basic and advanced accounts, the tools provided by Google to do keyword research, ad groups, Adwords analysis and campaign execution.

An Adwords consultant is expert in Adwords campaign. He/she knows every aspect of Adwords. To make sure you don’t loose money on Adwords, an Adwords consultant will make sure you get all the aspects of Adwords campaign right. He/she will help you with keyword research, enticing ad copy, ad groups, and placement strategies and clicks management. You will also get a lot of information on how to minimize and eradicate bogus clicks. To make sure you get laser targeted traffic on your site, the Adwords consultant will also show you how to increase conversion on your site.

Your decision to hire an Adwords consultant can save thousands of dollars. And you will get targeted traffic on your site. You will also bid on certain keywords and if you don’t know about the bidding process and how to keep the campaign under budget, you might end up loosing a couple of thousand dollars eventually. An Adwords consultant can help you get there without the need to spend sleepless nights studying Google Adwords and how to get maximum profits from it.

When do you need an Adwords Consultant?

Surely the traffic from Adwords is amazing. But there are many advertisers who loose a lot of money on Adwords and gain nothing. Due to their inexperience with Google Adwords, they tend to jump in and create an uninteresting ad copy or choose defunct keywords or placements where there is little or no traffic. Since managing your Adwords account is an important part of the whole Adwords campaign, it is necessary to execute the campaign with utmost care. There are certain skills necessary to run a successful Adwords campaign.

Obviously not everyone can execute a successful Adwords campaign. There are lots of things that are needed to be taken care of before ever going live with Adwords. The extensive keyword research, enticing Adwords copy, and perfect placement are the keys to Adwords success. You also need to understand the bidding process to successfully bid for high traffic keywords and keep it under the budget.

You need a Google Certified Adwords Professional or an Adwords consultant to successfully manage your Adwords campaign. A Google Adwords Professional is a person who is a master of Adwords and Google has acknowledged his/her experience and skills in running an Adwords campaign successfully. An Adwords consultant is a pro in Adwords campaigns. He/she knows how to maintain an Adwords accounts, keyword research, high converting Ad copy, and placement strategies. So you don’t have to wake up at nights thinking about your Adwords campaign.

The other most important thing is laser-targeted traffic. There are lots of people who type in a keyword and visit a website just for fun and knowledge. Not everyone accessing your website through Google Adwords is a potential buyer. Also some of your competition would give you hard time by clicking on your ads and accessing your site so that you run out of your daily budget without gaining any customers. An Adwords professional can help you cope with these problems.

Certainly, it is strongly advised that you learn the skills necessary to run a successful Adwords campaign, it is important that you should consider the time and energy used to learn about Adwords. If you don’t have time or required expertise to bring quality traffic to your website through Google Adwords, you should consider hiring an Adwords professional who can give you the real value for your Adwords dollars.

To reduce the margin of error in your Adwords campaign and get the most out of your advertising budget, you should consider hiring and Adwords consultant. While an Adwords consultant doesn’t come cheap and not every Adwords professional can help you bring traffic to your website, you should research and screen the best candidate for your Adwords campaign. It’s time to earn back your investment and earn big profits online.