Placement Targeting exposed
Posted by on October 10, 2008 06:21 PMAdwords is such a great place for traditional online media buys. They provide a CPM basis to advertise on specific sites... BUT... You also have the option to bid based on Cost per click. Cool, huh?
Gets better...
Let's say you type in a keyword in google search and you click on the organic listings. Check for adsense on these site and copy and paste that URL when creating a placement targeting capaign. Now you have a super cheap CPC on a high ranking website fir your main keyword. Additionally, this traffic is super qualified as they went through a series of clicks qualifying themselves before landing on your site.
Everyone needs to try this!



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