How to write a pulling Adwords Copy

How to write a pulling Adwords Copy

Bringing traffic from Adwords is a technique and the most important part of that technique is ad copy. It’s the ad copy that attracts a visitor to click on it and visit your site. The site converts the visitor into a buyer and you get a sale.

However, this process is not as simple as it sounds. It needs a lot of testing to perfect the ad copy which urges the visitor to click. Due to high competition and organic search listings, attracting visitors to glance over at the right side of the search results page is definitely not an easy task. You need to create a stunning ad copy that no only has a WOW factor; it needs to stir up the curiosity and interest in a visitor.

To create good ad copy you need to consider a few points:

1. The keyword itself – You should integrate the keyword you are bidding on for your Adwords campaign. Integrate it in the ad copy. For example, if you are bidding for the keyword ‘cars’, you need to mention the word cars in your Adwords copy. Visitor has typed this keyword in the search box and this is what he/she is thinking about while scouring the search results page. When he/she glances on the right, he/she sees the keyword in the ad. This urges him/her to read it and click on it.
2. Build Curiosity – Curiosity is the strongest of human emotions. Build curiously by integrating action words like discover, finally, at last, warning, click here etc.
3. Streamline your ad copy with your sale page – The landing page is the web page which opens when a visitors clicks on the ad. You need to streamline your ad copy to match the sales letter on your landing page. For example, if you are selling dog food, you need to create ad copy that focuses on the benefits of dog food.

Track Results

Track Results

For the love of God, track your Adwords campaign daily. It’s not something you can set and forget. You need to monitor your campaigns daily and tweak them accordingly. Remove the keywords that are not performing well. Delete the campaigns that are not going well. It is a process of Rinse and Repeat until you perfect your Adwords campaign.

Site Conversion

Site Conversion – The biggest pitfall that most of the advertisers face is site conversion. Simply put your site is not hooking people up and not giving them psychological pressures to buy your stuff. If you don’t know how to convert a visitor on your site, don’t worry. I will write an article on this next week.

Never jump into the Adwords, if you’re not sure about the conversion on your site. You will loose precious clicks and visitors and there’ll be no sales. First, test out your site conversion by writing a few articles and putting them on article directories or through other forms of marketing. Once you’re sure your site can convert 1% or 3% of the visitors, move on to Adwords campaign and calculate your ROI (Return on Investment).

Copy is King

Copy is King

If you don’t know how to pull/attract your audience with a convincing and clickable copy, you are doomed. Unless you know how to draw your audience attention psychologically to your ad, you won’t get any clicks. By saying ‘ABC is offering a unique opportunity today. Click Here’ won’t do the trick. You need to tell them what opportunity you are offering. You can say ‘ABC is giving away dog training DVDs for Free. Hurry up, we are closing today’ will urge your audience to click on the link and visit your site. Now it’s up to your site to hook them up and sell the product to them.