Grow Your AdWords Profits By Combining It With Google Analytics.

Success in AdWords is all about knowing your numbers.

If you're not already, you should have AdWord's conversion tracking tool installed.  

This tool allows you to know exactly what keywords are making you money and which ones aren't.

You know down to a cent how profitable a keyword is.  

If it produces, you may raise your bids.  If not, you can tweak it or delete the keyword.

However, knowing your conversion rates often is not enough to make wise management decisions.

You need more data.  For instance, do you know:

•  How long each of your visitors is remaining on your web pages?   
•  What keywords have the longest visitor retention rates? 
•  What web browsers your visitors are using (it's amazing how many web pages are not designed correctly for Google Chrome and Firefox)?
•   What pages are your visitors going to first?
•   What links are visitors clicking on? 

All of this data and more is given to you inside Google Analytics:

• http://www.google.com/analytics/     

You can then make informed money-making decisions because you have a more complete story of what's going on.  If a keyword has a low conversion rate, you get a better idea of why.  You then know if you should tweak your campaign or delete the keyword.

Of course, I should mention that some advertisers don't like analytics because they're skeptical of what AdWords is going to do with the information they gather about advertiser's sites.  After all, they know exactly what keywords are making you money, which ones aren't, and how much you're paying.

If you feel this way, this should not stop you from gathering detailed information.  There are a wide-number of other advanced analytics tools you can find on Google -- though, they may not be free.

Let's take a look at some of the most important features inside your Analytics account.  Once you log-in and install your code on your web pages, there are four option on the menu in the upper left corner:

The "Visitors" link gives you all of the data about the folks visiting your sites, such as what browsers they're using, how fast their internet connection is, and so on.

Traffic sources is all about where your visitors are coming from, including AdWords.  Let's click on the link:

You can then get more specific data about your keywords in this section, including how long visitors from each keyword stay on your page.

Above the "AdWords" link, you can see the "Keywords" tab where you get data on what keywords folks are finding you with, including those from free organic listings.  Pay attention to these to help determine good negative keywords to add to your campaign.

Next, the Content link gives you all of the data about your pages.  You can see what pages are the most popular, how long visitors are staying on each, what percentages are leaving your site from each page and with the "Site overlay" you can see what links are getting clicked on.

Finally, there is the Goal link.  You can track how your pages are converting from not just your pay-per-click traffic, but all traffic.  Often what is or is not working with other traffic generation techniques can be applied to managing your pay-per-click campaigns.

Simply put, the information you get from an analytics tool gives you valuable data you need to give your campaigns an edge for more profitable traffic than everyone else.