The End of Google Print Ads?

Google recently announced that they are ending their Print Ads program on February 28th with the last ad placements for existing advertisers made on March 31st.

Google's announcement can be read at:

• http://google-tmads.blogspot.com/2009/01/turning-page-on-print-ads.html  

This announcement begs the question of where Google's future focus will be?  Will they continue to innovate in other mediums besides the web (including Radio, Television, Mobile) or will they look at more ways to monetize the web, the medium proven to work?

More information and analysis about this can be found at: 

• http://searchengineland.com/google-closes-the-presses-on-print-ads-16234   
• http://www.marketingpilgrim.com/2009/01/google-closes-print-ads-still-a-one-trick-pony.html
• http://mashable.com/2009/01/20/google-print-ads-discontinued/ 
• http://www.ginside.com/2009/2682/goodbye-print-ads-adwords/