The Case For Hiring A Professional Campaign Manager: Is It For You?

After you've got your campaigns created, it doesn't take long before realize how complex maintenance can be.

You've got to test, track, add negative keywords, eliminate unproductive keywords, research new keywords, keep-up with what the competition's campaigns, monitor ad performance, watch for new Google rule changes, and the list goes on and on.

Who has time to keep up with all of that!?

Even if you spend countless hours a week, your campaigns aren't running at full speed.  There is always more you can do.

This is where an AdWords manager can prove valuable.  A skilled manager is a lot like a veteran race car mechanic.  The mechanic knows every trick in (and out) of the book to get the car running as fast as possible.

On the other hand, the AdWords manager does much the same.  He or she is focused on sucking every ounce of profit possible out of Google and into your account.

It doesn't matter how many books you read or the hours you spend working in a single campaign.  You're not gonna get as skilled as someone "in-the-trenches" day-in and day-out in dozens of different markets.

By working in a variety of markets and with all sorts of different products, you get a solid understanding of what works and what doesn't...From campaign structures, to types of ads, keywords to choose, and much more.

In addition to this experience, there's another huge benefit AdWords managers offer.  They free-up your time.  

You get to spend your time on your business.  NOT the nitty gritty details of campaign management.  After all, imagine what just 4 more hours or "worry-free" time means to you each week.  It's time to get a lot of other tasks done.

Of course, it's not for everyone.

If you're just dabbling with Google AdWords to test it out or your spending is only a few hundred a month, then it may not be worth it (other than not having to study or worry about it).

You can only gain so much at this level and you're best bet is to do it yourself.  Once you get the experience, then you can focus on sucking Google dry with professional help. 

But, for businesses with a big enough ad spend, it's a no-brainer.  The right manager makes your more money by plugging money-draining "leaks" in your campaigns and frees-up the time, worry, and hassle suck of AdWords management.