Trigger Words and Phrases

What seperates an ad with explosive click-thru-rates and one that's just good?

With so little space, every word, grammar, and punctuation choice influences response.  

However, what makes the big difference has to do with how well you are able to give your searcher what he or she wants.

For instance, let's say you're looking for a solution to "stop snoring."  What do searchers for this term want?  They want to end their snoring without surgery, without a cpap machine (you wear while sleeping), and they want a credible solution that actually works.

So, what makes a killer ad for this person?  

Here are some ideas to create it:

• Communicate the credibility of your solution with your domain name.  For instance, if you're a doctor, then your domain name might be, "DrYourName.com."  Or, if you're not a doctor, then a domain name like "SleepStop.com" or a similar name that sounds like a product found in a store may add credibility.
• "Stop Snoring" is more compelling than other phrases like "Anti-snoring device." Using AdText Generator, we can see the top ads all use this phrase in their headlines.  The one ad performing well with the headline "Anti-snoring device" builds credbility by citing a percentage of its success rate.
• The top performing ad on Google addresses the main problem of fatigue.  After all, if someone snores, then this is likely on the top of his or her mind when searching Google for a solution.

Simply put, there are certain "Trigger words and phrases" your searchers want to see in ads for each of your keywords.  By studying what's already converting well, you can uncover what they are to form your own killer ads. Punctuation and small formatting tricks help highlight these trigger words and phrases.