The New Trademark PolicyPosted by on May 18, 2009 10:15 AM
Yesterday, Google announced a new trademark policy. They now allow you to use certain trademarked terms in your ads. This may be useful when describing the products or services you offer accurately. For example, you may use the term "Coca Cola" in your ad if you offer this, as opposed to having to use the general term "cola."
Google gives specifics on what acceptable use of Trademarks is over at:
Other articles on this topic include:
- http://www.theregister.co.uk/2009/05/15/google_opens_up_trademark_policy/ -- Puts the story into a larger context of lawsuits being filed against Google regarding competitors bidding on trademarked terms.
- http://searchengineland.com/google-allow-trademarks-adwords-19320 -- More details on this story.