What An AdWords Manager Does For You.

If you're either looking for an AdWords manager now or you plan to in the future, then you may be wondering what exactly a manager does for you.  What do they take care of and what do you still need to be aware of?

After all, it's easy to hire someone.  But, how do you know you're getting the most for your investment?

Here are the key items an AdWords manager should take care of:

• First, understand your market and business.  This means taking time to ask you the right questions, listening, and then researching.  This is opposed to the manager immediately jumping-in before he or she knows what he or she is getting into.
• Restructures your campaign to make sure the right keywords are in the right ad groups.   
• Makes sure each ad group has targeted ads written for them.
• Heads the split testing for your ads, monitors results, and makes changes.
• Keeps track of your conversion data and makes adjustments based on it.  
• Helps you set-up landing pages for your ad groups.  
• Monitors how much you're bidding, the ideal positions you should be bidding on, and if this amount should be raised or reduced.  
• Picks-out the best sites on the content network for placement targeting (which can be very time consuming).
• Uses matching types effectively (you don't want all broad match keywords).
• Researches each of your most important keywords. 
• Creates reports and regularly looks through them to find areas for improvement. 

So, as you can tell, the manging job can get fairly complex.  To do all of these tasks, there are a lot of tricks or techniques you can use to do them more effectively.  As the business owner, your job is then to supply information the manager needs to do his or her job.  You should also have a basic understanding of why the manager does each of these tasks.  How will each task make you more money?

This then allows you to contribute to the effort and you can make sure your manager is working hard for you.