Adding One Time Offers

The other day we talked about how to maximize your revenue from each customer you generate from AdWords here.  One of the best ways to boost the amount of people who take you up on your upsells and downsells is with one time offers.

What is a one time offer?

A one time offer, often called an "OTO," is an offer that is only made once.  If the customer does not take you up on it, then they miss-out on it forever.  

This then creates an urgency for the customer to act.  

Typically, it's in the form of an upsell or downsell.  You might even offer a free report or product and then after the customer signs-up for it, you can offer an OTO.

Effective one time offers usually offer a bargain and a solid explanation for why it can only be offered once.  For instance, your offer may be such a bargain that it's not profitable to do it on an on-going basis.  Your product or service may also be limited in quantity or in the amount of time it can stay on the market.

You want to make your one time offer a no-brainer bargain combined with urgency to act.  Similarly, your OTO should compliment the main product.  It should add more value to the original product.  For instance, you may offer an e-book and then offer an OTO audio version.  The audio does not make the customer feel like they don't have everything they need with just the e-book, but still offers convenience value.

There are a wide-number of scripts to  create OTO's.  Some of the simple ones are for free.  More advanced ones are for sale.  You can find them easily by searching on Google for "OTO Script" or "One Time Offer Script:"

• http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US303&q=OTO+script&aq=f&oq=&aqi=

The key takeaway is that you can rocket your conversion rates by adding urgency to your offers.  When done right, one time offers are a great way to do this.