Combining AdWords With Social Media Marketing

It's not enough to just optimize your AdWords campaigns.  You've also got to focus on what happens after your visitors hit your landing pages.

So far, in this blog, we've talked a lot about strategies to boost your conversion rates -- get more from each of your visitors.

Another important area we haven't talked as much about is the role of social media sites.  These include places like Facebook.com, Twitter.com, YouTube.com, and even LinkedIn.com.

Social media sites accomplish two goals:  

1.  Helping to build your brand and relationships with your customers.

2.  Increasing your conversion rates.

How does it help you do this?

You can encourage your AdWords visitors to follow you on these sites.  You can do this on your blog, order thank you pages, and in your email signatures after your name.

Then, on these sites you might post:

• Content (videos, articles, and so on with tips).  The content may then promote a certain product or service.
• Personal updates about people you're meeting, events you're going to, and other news of interest your customers would interested-in.  Typically, a majority of the personal updates are business or industry related and not about you brushing your teeth or walking your dog.  These updates allow people to get to know you.
• Gently promote products or services.  For instance, you may let your followers know that you're offering a unique special offer.  Or, you're releasing a noteworthy product.  You would most likely not promote a constant barrage of products visitors can easily find on your website.  
• Your personal  opinion or take on the latest industry news and events.  You can be known as the "Go to" expert for staying on top of trends.

Simply put, your social media presence can be a valuable asset to get the most from your AdWords traffic.  An additional conversion goal you can focus on is growing your following there.