Maximize Your AdWords Profits With A Follow-Up Email Series

Most of your visitors will come to your site and leave without buying.  If 5 out of 100 visitor buy, then that means 95 did not.

There are a lot of reasons that they did not make a purchase.  Most of the time, it's not because they don't want your product or service.  But, it's because they either don't have the money or completely believe your claims.  They don't know you.  Trust has not been built.

So, what are you to do?  

Well, you can do what most merchants do and give-up on those who leave without buying... where they're likely never to return to your sites again.

Or, you can capture their contact information and follow-up.  Your conversion rates rocket.

You might follow-up by sending direct-mail, postcards, or picking-up the phone.

However, one of the quickest and easiest ways is to use email.  We talked more in-depth about how to collect contact information in this post here.

Of course, you may already have a mailing list.  But, you may be wondering about what you should do now and how you can get the most from it.

First, just doing something is usually better than not mailing at all.  If you just want to start with mailing a monthly newsletter, then this is a great start.  You can always expand later.

However, far better than just sending a newsletter is building a complete follow-up series that runs on autopilot.

All you need is an autoresponder service, such as Aweber.com or GetResponse.com.  These services allow you to input e-mails that get send automatically to your subscribers.  You input the emails once into the autoresponder service and they are automatically sent like clockwork based on the time frame you specify.

For instance, you may set your emails to be sent on the 1st, 3rd, 7th, and 15th after visitors join your mailing list.

Let's talk about what you might include in your email follow-up series:

• Immediate welcome/redirect email -- Thanks the subscriber for joining and redirects him or her to the sales page of a product or service you're offering.  You also might point the subscriber to your facebook or twitter page.
• Case study email -- Proves your product or service works and shows applications of how your product or service can be used.  Case-studies help your prospects imagine having your product or service.
• The top 10 FAQ email-- Answers your prospects' top 10 questions or objections about your product or service
• Testimonial email -- Send a series of testimonials from existing customers to prove your product or service works.
• Demo video email -- Send a link of an example of your product or service in action.
• Direct solo sales emails -- Allows your visitors to picture what owning your product or service is like.  Focus your readers' attention on just one product or service. 
• Promote a live Q & A session webinar or teleseminar where you answer questions and objections regarding your product or service.
• Mix-in content articles that explain key concepts regarding your product or service.  
• Link to news articles or third party reviews of your product or service.
• Send interviews with either you or someone else as the expert.

Simply put, you can create a follow-up series that converts new customers on autopilot.  Don't just send one email or occasional newsletter emails.  But, there are countless more powerful approaches you can take.  A prospect may not be ready or convinced to buy on his or her first contact with you.  However, down the road, he or she will have a much better idea of what you can do for him or her.