There's a lot more to AdWords than first meets the eye. Some advertisers progress and understand it's power. Others get stuck and never turn a profit.
Let's take a look at the different stages advertisers go through from when they first get started to if they become more advanced:
Stage # 1: Just setting-it and forgetting-it.
When you first hear about AdWords, it sounds like a piece of cake. You just input your ads, your keywords, and you're good to go.
You pay little attention to your results. After all, why wouldn't anyone be interested in your ads?
That is, until you're woken-up by tons of clicks with little or nothing to show for it... just a massive bill you weren't expecting.
Unfortunately, many advertisers stop in this stage. They either continue to spend without any accountability or they give-up for good.
Others, however, progress to...