Overcoming The Laziness Factor

There are two routes to build an AdWords campaign:

1.  The fast and lazy way.  You might come-up with an ad, loads of keywords, and throw them all just in a single ad group.  Then, have your ads on Google all in about 20 minutes.

2.  Or, you can go the more detailed route where you put your keywords into tight ad groups and create ads to split test in each.  When you get an idea to optimize, you implement it.

Many advertisers may choose the first route because they don't know any better.  However, other advertisers go with it simply because they think, "How much of a difference will it really make to put the extra work in?  Won't I make money anyway?"

The answer to this question is it is possible to make money the lazy way.  But, more often than not, you get creamed by the competition.

It's important to realize that there is space for a lot of advertisers.  However, the top few are gaining most of the benefit.  They may pay significantly less per click and generate far more targeted traffic than those advertisers on the tier below.  It's the difference between making and losing money.

So, what's the difference between top advertisers and those who struggle?

The answer is they go the extra step.  When they feel like being lazy, they keep on going.  They make sure their ads are relevant, they have tight ad groups, their keywords are relevant, and they may even create custom landing pages for each ad group.

The bottom-line is the extra time you put-in doing it right is worth it.  You go from risking it to giving yourself the best possible chance of success.

Advantage For Local Businesses: Location Extensions

Last week Google announced here that you can now add more specific address information to your ads.  Your ads are then matched-up with local searchers.  The right address is shown to the right searcher automatically.  This new feature does away with local business ads and now allows you to add address information to existing text ads.

The advantage of this is it attracts more attention to your ad.  Local searchers can quickly see you are a local business and where you're located.  The result may be higher click-thru-rates.  You have an advantage over other local advertisers who don't add this information.

This feature will be added to accounts in the coming weeks.  Some advertisers have already had this feature added.  You can set-up inside your campaign settings and under "locations."

AdText Generator 2.0 Questions Answered.

There are a number of questions that have come-in about AdText Generator.

So, in this post I am going to address the most common:

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Q:  How's AdText Generator different than other tools like Speed PPC?

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A:  I use Speed PPC.  It's a great tool.  AdText Generator is the perfect compliment.  It focuses on generating killer high-click-thru rate ads and putting them in tight Ad Groups.

Currently, we have in development a feature to allow you to import existing campaigns (you either created with Speed PPC or yourself).  You can then use AdText Generator to fix-up your ads with click-button ease.

This feature will be ready within 60 days of version 2.0's release.

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Q:  Where Do The Ads Come From?

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A:  The ads are pulled from Google, Yahoo, and MSN.

You can see exactly which ads have the highest click-thru-rates.

You then take the phrases that are proven to work.  

You don't have to reinvent the wheel.  Your ads get sky-high click-through-rates right out of the gate.

There's no testing or waiting for weeks or months to get killer ads.

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Q:  Does AdText Generator Do More Than Create Ads?

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A:  Yes!  Probably, the biggest overlooked advantage it offers is it gives you a winning campaign structure Google rewards you for having.

You can choose to put each of your keywords in its own ad group with a click of your mouse.

Creating ad groups this tight with its own set of ads to test normally takes you DAYS of hard work.  Now, it's done effortlessly.

Point, click, profit.

You get professional results in a fraction of the time.  

On top of this, AdText Generator 2.0 also comes with a built-in keyword mixing tool.  This allows you to easily add hundreds of targeted overlooked keywords.

And, after you dominate AdWords with AdText Generator, you can easily import your campaigns into Yahoo and MSN.

It's the ultimate PPC weapon.

Go-ahead and test drive your copy now at:

>>> http://www.AdTextGenerator.com/

You get to join an elite group advertisers dominating AdWords the easy way -- risk-free!

Plus, you also get a bonus tool called, "AdText Hunter" when you sign-up ($127.00 value).  It's yours to keep even if you don't keep AdText Generator.

This tools allows you to easily "Spy" on your competitions' campaigns and uncover their winning ads and the keywords they're bidding on.  You find-out what's working quick.