The Evolution of Google Mobile

The area of mobile marketing is becoming very exciting, especially for local businesses.  

Recently, Google put together a good demonstration video of how users might use Google local search on their mobile devices over at:

http://www.youtube.com/watch?v=Y_62nFjUW7Q&feature=channel_page

They developed a new feature whereby users can bookmark local stores they want to visit on their home computers and then have them ready-for-access, along with directions and contact information, on their mobile devices.

This is significant for several reasons:

1.  Google is staying on top of the changing mobile landscape.  They're helping people use this new medium.

2.  Mobile marketing is coming of age.  The potential of it is no longer a pipe dream.  Local businesses need to be aware of it and how customers are finding them.  If you're not already, get listed in Google's free business center: http://www.google.com/local/add 

3.  How people get information is changing.  In this example, it appears to be morphing into a combination of using the home computer for detailed information and then finishing off the purchase on the run with mobile.