The World's Largest Pay-Per-View Network

In the past few months I've been doing some testing with pop-unders using the largest pay-per-view network TrafficVance.com/.

They allow you to place 800 X 600 pixel pop-under pages that automatically appear as folks are browsing the web on sites related to your product or service.

And, so far, the results have been exciting.  For one very high-end product, we're averaging only $6 per lead.  To say the least, this is VERY good news.

So, in this blog post, I want to reveal how I've been doing it and how you can too.

Long story short, how it works is TrafficVance has a gigantic network of folks who have agreed to run their AdWare in exchange for access to their sites like GameVance.com/ (a free gaming site, where kids might sign-up, but adults use the same computer as well). 

Then, you, as the advertiser, can tell TrafficVance when your pop-under should appear.  For instance, you may offer a product on how to lose weight and then you'd have you ad appear every time somebody visited a weight loss site.

You also might have it appear every time somebody searched for the term "Weight loss."

See how this might be pretty powerful?  Customers see your sales page at the moment they are looking for a solution.

Here are some keys I've used on the offers I've been running:

• Have a short video (around 1-2 minutes long).  In one of the videos, all we did was have a simple image, got a professional voice-over, and had a short radio style message.  The other ones were a little more professional (but, not much).
• Set the video to auto-play.  This is important to capturing attention immediately.   Most networks don't allow this and so this is a HUGE benefit TrafficVance offers.   
• Have a strong call-to-action.  Don't try to do too much here.  Just get the lead, either by having them call-in or sign-up to an autoresponder for more information.  Give the visitor a reason to act now.
• Have strong bullets to the right of the video that help sell the reader on taking action. Give benefits of what you're offering and recap the video.
• We also have headlines built into the header graphics above the video and copy.  Keep your headline pithy.  Again, you're just trying to get the lead and not sell everything.

To find sites to bid on I use:  AffPortal.com/  (No affiliation).

The bottom-line is that this a great way to advertise beyond Google.  With this said, all of the offers being advertised on TrafficVance are also being run on the Google network.  So, a solid approach you might follow is to test with Google, find what works, and then you can play with CPV.

Alright, now it's your turn.  Let me know what you think about this topic.

Have you done much experimenting with CPV or media buys outside Google?  Share with others what you have found successful (or unsuccessful) by leaving a comment below.

Banner Advertising simply WORKS

I am real excited about the advancement of internet marketers' paradigm towards how important direct marketing is to their bottom line and diversifying in traffic in general.
 
You may have seen me endorse other traffic methods in the past to compliment your overall traffic portfolio (like Facebook Marketing, Media Buying and PPV/CPV Marketing). But the one traffic I am absolutely in love with is Banner Advertising. Heck. I even created a software (Adtext Image Creator) to take advantage of the Google Content Network using nothing but banner images.
 
This post is going out because someone has created an entire course for $77 (at the time of this writing) teaching you, through video, on how to profit from banner advertising NOT only using Google - but every major banner networks. Saj P and Philip Mansour, creator of this program, are making an average of 80k+ per month using nothing but banners and affiliate marketing.
 
Although this is great for affiliate marketers, product owners can benefit from this much more based on my assessment. It is also great for websites that are strictly bridge / squeeze pages (which as you know Google frowns upon).
 
I have personally reviewed the entire course and in my opinion it should have been priced much higher because you get video walk through, blueprints and actual markets to enter if you are an affiliate .

Get your hands on this now and go through it. Post comments here and share your experience.

Go here to get more information on their product:
http://www.amkhan.com/bab/
 

What Are Your Top 5 Tips for Making 3K On AdWords?

Here's another great question and my response from a recent Facebook Fan Page question:

Q: I have lot about you but so far not bought any of your product.

I have burnt lot of money in GA, I want simple 5 tips to make 3k/month in profit using google content n/w without getting slap or paying high using tricks of good placement targeting and image ads.

Let say pick two products:

1) panicaway

2) WOW (worldofwarcraft).

A: Unfortunately, there isn't any magic formula for Google Adwords. Only good structure for optimization to identify conversion funnels. Even the software I've developed are not quick fixes. Tools like Adtext Generator, Adtext Image Creator and Placement Pilot are all geared towards optimal account "SETUP".

You still need to do competitors research like KW research, landing page analysis, demographics as well as any other data points you can get your hands on using 3rd party tools or free Google tools like SKTool, KeywordToolExternal, Media Planner, Insights, etc. (Just search on Google for exact URLS).

Since each new Adwords account lives and breathes its own life, it has to go through a series of initiation. Like how a Fraternity initiates its new members. In my experience, Google needs to see if you are going to stick around for the long haul. It doesn't matter if you are a large company or a small one. It doesn't matter if you have a huge budget or simply $15/day in ad spend. It all depends on how close you pay attention to every facet of the optimization process.

For Search Network:

I usually like to start off with 100 keywords set at Match Type BROAD. I put each keyword in its own adgroup. I usually name the adgroups according to the search volume of the keyword using these naming convention followed by the actual keyword:

Low Volume Search (LVS)

Med Volume Search (MVS)

High Volume Search (HVS)

If I have over $100/day budget, I would check on the campaign once a day to look for the following impressions for each volume category: 100 for LVS, 500 for MVS and 1000 for HVS. I would try to identify keywords with good CTR of 2% or higher. Each adgroup would start off with 2 adtexts. If I haven't reached 2% CTR, I would dump the losing adtext and replace it with a different one and wait for the the next batch of min impressions to reassess. 

Once I feel I have tweaked most of the keywords to achieve a 2% CTR, I would then start focusing on conversions. First, I would run a Search Query Performance to identify exactly which keywords are responsible for my conversions. Step by Step can be found here:

http://www.adwordsbuzz.com/2010/02/how-do-you-start-a-new-campaign.html

For Content Network:

Content Network is a whole different beast from Search Network. I actually detail the strategy here:

http://www.adwordsbuzz.com/2009/12/the-future-of-the-content-network.html

In conclusion, Adwords is a game if finesse. Google is now more alert than ever for fly by night affiliates whose number one goal is to make money by simply providing little or no value on their site. They even now have a SITE QUALITY team that looks out for affiliate sites or bridge pages (review sites, etc) to filter out in their network to increase a more friendly and informative user experience. 

If you have an affiliate site, make sure you provide unique content around the affiliate offer and have banners and text links to the affiliate offer. Make sure you have a proper navigation menu with real internal links to more unique content. This is what I would for WorldofWarcraft and PanicAway. Google Adwods reaches 80% of the nets' traffic. Think twice before dumping Google Adwords completely. Its better to finesse this system and wait patiently (as you will definetly get rewarded), than to completely abandon it.

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As you can see, I am not holding anything back in my responses. So, if you're if you've got a question, go-ahead and ask at:  http://tinyurl.com/AdWordsBuzz

Do You Start Campaigns Off With Broad Match Keywords?

The other day I launched a new Facebook Fan Page where you can ask me any question you want and I'll respond in 72 hours (see: http://tinyurl.com/AdWordsBuzz).

Well, so far, I've received some great questions... and today I want to re-publish one of the questions and my answer for everyone's benefit.

Here it is:

Q:  What is your step by step process for setting up a new campaign in Adwords for a new niche - Do you start with a lot of broad match and distill it down to what is profitable or do a healthy keyword analysis for the niche and start with a few keywords and expand from there - Or something else entirely?

A:  This depends on your budget. You see, the true Adwords strategy is a game of patience and finesse. Now, with the Google site quality team in place, your site needs to have even more unique content and even more choices for your visitors to click on within your site.

I would start with broad general keywords and monitor daily by running a "Search Query Performance" report. Make sure under the ADVANCED SETTINGS that you select "Conversion". Look at the data in Excel and sort by conversions. Highlight all with a conversion. Then search by CTR. Highlight all with CTR above 2%. Then search by Impressions. Depending on the volume (usually 50-100 is good since you are doing this daily, initially), highlight all high Impressions. Then, sort by Clicks. Highlight all with at least 1 click.

Now, you take those keywords you have highlighted, and create a new campaign with EXACT match only  (I usually call this campaign name "Search Only SQR KW") and enter those keywords as its own adgroup. Monitor these once per week.

After 1-2 weeks, you would run another Search Query Performance report on the original search campaign. This time, I would go through the list and look for keywords that are hurting me and add them as a NEGATIVE KW on that campaign.

You need to be able to look at your Quality Score and conversions and tweak your landing pages accordingly or create new landing pages to accommodate.

Again, this is what I mean by patience and finesse.

Keep in mind that you can also start with your own detailed KW analysis, but I usually like to start broad and then finesse it over time.