Updates To The Google Ad Planner

Google's free tool to help uncover winning sites for the content network, "Google Ad Planner" has recently undergone some big changes.

The first of which is a name change to the "DoubleClick Ad Planner."  It now falls under the DoubleClick advertising network brand (owned by Google).  

In addition, traffic data has become more accurate with improved estimates and direct traffic numbers for those who've opted-in their analytics tracking.

You can read more about these updates at:

http://www.doubleclick.com/insight/blog/archives/doubleclick-ad-planner/better-site-traffic-data-in-doubleclick-ad-planner.html

In addition to these announced features, I recently received an invitation to beta test another feature, the ability to export your data directly to AdWords.

This new feature makes the tool significantly more useful and a great way to uncover winning sites to place your ads on.