Google's Final Slap

Yesterday, I published a post revealing my best guidelines of what Google wants here.

However... what I didn't point out clearly was that this latest change might be thought of as Google's "Final slap."

The reason I say this is because over the years... this is what Google has slowly been moving towards...

Requiring advertisers' landing pages to have unique content relevant to the users' searches.

Now, they're finally cementing this standard once and for all.

Prior changes were small in nature as to not make this transition too sudden.

In other words... Google still might increase requirements, but I am not sure how significant they may be... as their main goal has nearly been achieved.

The only clear area for new requirements might be tighter restrictions on what defines quality content.

What might quality content mean in the future?

See this video here from Jim Lecinski, Managing Director, US Sales, Google.

Comments

[Christopher Braun]

This is Google attempting to exert their overwhelming dominance of the search enging market and exerting undue control over content on the Internet.

This tantamount to Google actually trying to shape other people's content to their own liking. This is censorship straight up. Google has become the ultimate arbiter of what is acceptable and not acceptable.

The U.S. Justice department needs to get involved here.

[Ramos]

I quit watching the video half way. That's just ridiculous. They are dictating how people should run their business. They are really abusing their power. At this moment I think Google and search needs to be regulated heavily. It's gotten so bad that I think the government will be the lesser of the two evils. I'd say break Google apart.

[AM Khan]

I certainly understand the anger out there. The form letters Google sends are poorly done and do show a lack of respect for their advertisers who helped them grow from the beginning.

With this said, the sky is not falling. There are ways to make this work and profit within Google's new approach. If you've given up and want nothing to do with Google, this is certainly an understandable decision. However, the point is I don't see Google's intentions here being "evil". They just aren't being clear to advertisers about what they're doing. It's been poorly implemented for sure. It's a shame so many folks are being hurt by it.

Please see my special report made in the previous post for more clarification.

[Frank]

Are you running any affiliate campaigns with your LP strategy? Am interested if you are...seems like the affiliate PPC LPs are the ones getting slapped these days because they are usually bridge pages.

Excellent report!