Google Quality Score Guidelines Demystified...

It finally happened...

Game over...

No dice.

Google pulled the plug on a huge portion of the Internet marketing community...

After years of slaps... sometimes ruthless bans... they've now gone over the edge.

"No More AdWords For You..."

You see, in the past when Google has struck...

There had been... for the most part... a reasonable "fix" to the problem.

Today, the most recent changes seem completely random... and the folks who used to have answers don't this time around.

Luckily... you're not out of luck.

Google hasn't completely lost their minds...

There is rhyme and reason to their actions.

From my tests and what little information I have been able to get from my contacts in Google (starting even before this latest change)...

I put together what was originally an internal document for my team.

It contains the "Dos" and "Don'ts" to what AdWords is after.

Now, it's not perfect.  Google is a seemingly strange and misunderstood beast.

However... I have not seen anybody else talk about these keys inside...

And we have had a lot of success with them...

Can You Say 10/10 Quality Scores?

Cha...ching!

Get the full-scope by reading the report below...

Click Here To Read It.

It's completely free. There's nothing to buy inside.

However, I do ask that if you've found this report useful... or you have a tip to contribute... you leave a comment below.

Let's start a positive discussion we can all learn from.

My hope is that AdWords goes from a mystery... to a reasonable behemoth who just doesn't know how to tell us what it wants in a clear way.

Comments

[Ebook Lover]

Thanks for your great report.Got two questions hope you can help to answer.

1. Doest that mean I can't use squeeze page with Google anymore?

2. Is there any impact if I get all the landing page deindexed?

THX

[AM Khan]

1. Doest that mean I can't use squeeze page with Google anymore?

What we've been doing is creating sites with multiple pages that lead to the opt-in. It's important that the main site and its inner pages always be content rich. So, rather than a single squeeze page all its own... you might have the opt-in page within your greater site.

So, yes, you can have a squeeze page... as long as you have links going back to the main site (preferrably the logo on top clickable to home page) and footer leading to other inner pages, privacy policy, terms, contact us, etc.

2. Is there any impact if I get all the landing page deindexed?

I am not sure. However, it does appear from our testing that pages optimized for the organic listings may have an advantage in getting higher quality scores.

[Erwin Powell]

at quick glance I can see a landing page is no longer a squeeze page.

all that you talk to looks to me as a full disclosure page.

I would say that you are talking to a full sales page with an opt in form.

I respect your information, I have had to down load and print. I will use your information as a check list.

Thanks for your generosity.

[Mike Merten]

The problem I have with turning a landing page (one page) into a mini-website is that it's great for Quality Score, but it depresses conversion rates. The whole purpose of a landing page is to take the person who clicks to the page down a psychological "funnel" that leads to a conversion. When you take the person to any page outside the landing page, your conversion rate automatically diminishes.

So, with a single landing page, we get a conversion rate of 6%. With our new mini-site, our conversion rate is now 2% to 3% (if that).

The end result is that

- The advertiser pays more for each lead (and maybe knocks himself out of the game, because AdWords is no longer cost effective)

- Google takes in more money (which is all they care about, anyway)

- Google's goals are satisfied (which, as alwsys, works to the detriment of the advertiser)

One of my landing pages just got a quality score of 3 to 4, and it's HIGHLY relevant:

http://www.highsearchenginerankings.net

but it's only one page.

It's surprising Google doesn't give their own landing page a Quality Score. If they did, the page would get about a "1".

I don't think there's anything particularly special about being a "Qualified AdWords Professional". Google, as a company, screws more people out of money than most. In a nice way, of course.

[ep]

Hi, thanks for the article. Haven't built a site yet, this is very helpful information.

[AM Khan]

Hi Mike... think of your mini-site as the first step in your sales process. It leads your prospects into your funnel. Think of ways of how you can get visitors into your funnel where you can do whatever you want. Webinars, effective emails, long salesletters, and so on are all game down the road.

It may take testing to make it work and hiring a great copywriter will help you. But, at the end of the day, you have to crunch your numbers. If it's not profitable, then it may not be the best fit for your business.

As for my quick impression of the site you listed, I haven't investigated it in depth, but it does not appear to be a mini-site as described inside the report. Also, be sure to read the posts listed at the end of the report where we talk about what we've noticed about sites getting backlinks with the right anchor text.

[AM Khan]

Thanks for the comment ep.

[Martina Roters]

Hi!
I was happy to get this report and I hoped it would answer the question of whether the use of Paypal (the only affordable solution for the beginning marketer) is still tolerated by Google? When Armand Morin started the discussion he told us that it could be considered a "bridge page"! What is your opinion/finding about that?
I am very grateful for the information in the report that you could qualify "insider knowledge"!