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AdWords Call Metrics

Posted by on November 6, 2010 03:18 PM

If you've done AdWords for long, you know how important conversion tracking can be.  It tells you what keywords are making you money and which ones are not.  However, maybe you have a call center or you run a local business that serves your community.  In this case, most of your inquiries are going to be over the phone.  The only way to track phone calls is then with a call tracking solution.

However, this may be a cost local businesses don't understand why they should pay or simply a hassle you don't feel like implementing.  

So, what can you do?  Well, the other day Google announced here the addition of a new feature called "call metrics" for a limited number of advertisers.  It allows you to add a phone number to your ads and then gives you data on where the calls came from.  You can then find-out what ads are working and what keywords are generating your call-ins for more accountable advertising.

For certain businesses, especially local businesses, this feature will become a "must use."

You can currently request to gain access to this feature and learn more over here.

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