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Study: 71% of Online Americans now use Video-Sharing Sites!

Posted by on August 28, 2011 10:23 AM

Kathleen Moore of the Pew Internet Project has just written a report that says 71 percent of online Americans now use video-sharing sites such as YouTube and Vimeo, up from 33 percent 4.5 years ago. The use of video-sharing sites on any given day has also jumped, from 8 percent of online Americans in December 2006 to 28 percent in May 2011.

Pew also found that Internet users in rural areas are now just as likely as users urban and suburban areas to have used these sites, and online African-Americans and Hispanics are more likely than Internet-using whites to visit video-sharing sites. In addition, 81 percent of parents in the survey reported visiting video‐sharing sites, compared with 61 percent of the nonparents.

According to the latest statistics from YouTube, 48 hours of content are uploaded every minute to the site and the range of contributions is striking. YouTube lists 28 different categories for channels of video.

YouTube viewership has grown from 8 million views a day by the end of 2005, to over 3 billion views a day in 2011, according to the company’s data. And the company receives over 200 million views a day via mobile connections.


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