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September 2011

September 30, 2011

Google Analytics Integrated Real Time Reporting!

 “Real Time” reports will now be offered in the Google Analytics interface Dashboard, and will include such data as the number of people that visit the site per minute, the number of current visitors on the site, visitor geo-location, and of course, the keywords driving traffic.

The new interface of Google Analytics (available to all users), is under the Dashboard tab; according to another recent announcement, this tab will soon be renamed the Home tab. This new feature does not require extra tagging.

According to Google, full roll-out could take up to 1-2 weeks, but in order to get the new feature sooner than later you can signup for the beta by filling the form at https://services.google.com/fb/forms/realtimeanalytics/

Google-analytics-real-time

 

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September 29, 2011

Historical trends in internet advertising formats.

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC), in their recent analysis said - search unsurprisingly accounted for the most spending of any category (49%) in the first half of the year. Display was next with 37 percent of interactive spending in first half of 2011.

Total spending on Search came in a $7.3 billion during the period. Also Search and Display each grew about 27 percent year-over-year.

David Silverman, a partner at PricewaterhouseCoopers in a statement said, “Strong online advertising growth has continued into the first half of 2011, fueling this growth is the ability of advertisers to correlate performance and results with the dollars they are investing.”

HistoricalRevShares-600x479

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September 28, 2011

Now AdWords for Online Video campaigns!

Google AdWords has released a new self service campaign format specifically to build video advertising campaigns. AdWords for Online Video campaigns bring completely new video ad formats previously not seen on YouTube promoted video accounts.

Advertisers can create and manage video campaigns across YouTube and the Google Display Network using the same AdWords interface that is used for search, display and mobile ads.

The search giant has launched the service to boost uptake of its interactive video ad format suite TrueView. This comprises four video ad formats – In-stream, In-slate, In-search and In-display – which are all sold on a cost-per-view basis.

VideoAdwords

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September 26, 2011

Google News now includes “standout” tag option for featured content!

Now online news organizations can ensure that a significant news published by them is more likely to catch the notice of target readers. Google News has rolled “standout” tag option for the US edition. Upto 7 news can be tagged per week, Google News will mark these tagged pieces as featured on Google News and News Search Results.

The publisher just has to put the tag in the HTML header of the concerned article.

The attribute works a similar way as other link rel attributes:

  • The tag should be placed in the <head> section of the source code on the page
  • The syntax is <link rel=”standout” href=”URL”>

For example:

<link rel="standout" 

href="http://NameofTheSite.com/my-awesome-article>

 

When marking your own content as standout, you place this tag on that page and indicate the canonical URL. You can also recognize excellent source content from another publication that was a resource in writing your story.

 

Google News has requested news organizations to mark at the most seven of their news stories in one week, marking of more than seven news stories in one week may result in their tags getting less recognized, if not getting completely ignored.

GoogleNews

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September 25, 2011

Google set to take action against low quality site!

Last night in a Blog post Google announced a major update to its search algorithm which aims to remove low-quality sites from search results and improve the rankings for high-quality sites.

Google says its algorithm improvement “noticeably impacts 11.8 percent” of queries. It describes low-quality sites as those “which are low-value add for users, copy content from other websites or sites that are just not very useful.” Those sites’ rankings will go down, while high-quality sites that feature “original content and information such as research, in-depth reports, [and] thoughtful analysis” will rise.

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September 24, 2011

Google+: 30% Increase in Users in last 2 days!

Google+ has managed to gain almost 10 million users within 2 days of being open to the public.

A self-styled 'unofficial Google+ statistician', Paul Allen has claimed in his post that since its opening to general public Google+ has shown a significant growth rate that can be compared only with the one witnessed during the first few weeks of the 'field test' period, when the number of users was minimal.

According to Paul, Google+ has already gained almost 30 million members, while achieving 30% growth within these 2 days.

His previous estimate (conducted on September 09) showed a user base of 28.7 millions. This comes in stark contrast with his current estimate of 43.4 million users.

Paul has also indicated that Google's simple homepage with a minimalist design may have some role to play here, with users of other social networks like Facebook not being very happy with the changes and redesign that they have gone for.

Image13

 

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September 23, 2011

Good mobile optimization with better AdWords performance!

The best consumer experiences on mobile devices happen on websites that are designed for mobile.

Recently Google has announced a shift in policy to reward sites with good mobile optimization with better AdWords performance. If you promote your site with Google AdWords, your ads will drive traffic at a lower cost if they link to your mobile-optimized site.

The blog post cites a recent study that found that 61% of users are unlikely to return to a website that offered a bad mobile Web experience. This adjustment to AdWords is an incentive for site administrators to improve mobile experiences.

The blog said, “We encourage you to visit the website for your business on a mobile phone, and experience your site as your customers do.”

AdwordsMobile

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September 22, 2011

Lawyers: Ruling a boost for Google's Adwords product !

Marks & Spencer may be allowed to use another company's trademark for online advertising as long as it does not hurt its rival's reputation, Europe's highest court ruled, in a boost for Google's Adwords product.

The European Court of Justice (ECJ) was ruling on Thursday on a lawsuit brought by U.S. flower delivery group Interflora against M&S, in which British judges sought advice from the Luxembourg-based ECJ.

Google's Adwords allows organisations or individuals to increase their prominence on the Web by buying keywords that will push their websites higher up in Google search results when users type those words in.

Many companies use this as a tool to piggyback on the strength of rival brands, for example in the case of M&S, which bought the keyword "Interflora" to lead consumers to its own site.

The court said M&S could use an online advertisement with a keyword corresponding to another trademark to attract customers to its goods or services, as long as it did not damage the reputation of the rival brand.

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September 21, 2011

Adwords: clicks for this search!

Recently AdWords Help Experts spotted an Interesting test by Google. It seems, Google has added an annotation of “x clicks for this search” next to the display URL. One thing is not clear whether those clicks are per day, week or month basis.

This is another variation of an AdWords click count test reported on in June, where Google was adding “x clicks for this advertiser”. There was also a shorter version, simply annotated as “x clicks”.

In the Screenshot Yellow marking shows the clicks for this search.

Clicksforthissearch-600x348

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September 20, 2011

New ad type: Subscribe form!

Pauline Jakober spotted an interesting Google AdWords ad type with a subscribe form directly under the ad.

Although AdWords was testing something like this back in January 2010, as an AdWords Contact Form Extensions Beta but since then we have not seen much of it.

For this ad type as we can see in the image, the ad asks the user to enter their email address and name, and hit "submit" to send the information to the advertiser. The ad also contains a privacy information link.

Subscribe-Ad-Small

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