Google Explains Improved transparency and choice !Posted by on November 6, 2011 09:54 AM
Google is always trying to make ads more relevant to users online. Earlier this week Google released improved transparency. When you search a query in Google today you will see up in the top right corner of the ad "Why these ads?" This system is to help users only see the ads that are relevant to them.
When you click on the Why these ads? you will have a pop up that will read "This ad is based on your current search terms. Visit Google's Ads Preferences Manager to learn more, block specific advertisers, or opt out of personalized ads."
You can now login to your Gmail account and block any specific advertiser per the search query that you just searched. You can choose to block ads from specific advertisers or opt out of personalized ads entirely.