Google Adwords now include Offers!Posted by on December 21, 2011 08:10 AM
Recently, Google integrated Google+ into AdWords . Now they have launched another ad extension beta for promoting offers/coupons for brick-and-mortar or online stores – Offer Extensions. This new feature allows you to attach coupons, discounts, rebates and more to your ads – integrating Google Offers into AdWords.
As expected, these extensions are reserved for high-quality ads that display above the search results. They will be shown to both desktop and mobile users with full internet browsers.
Now, users have a more direct path to conversion and advertisers have a great, new opportunity to promote their product or service.