Google Owned 44% Of World Advertising Market!Posted by on December 9, 2011 11:30 AM
As compared to 2006, Google’s share of the global advertising market has increased by 10% or from a 34.9% in 2006 to 44.1% in 2010! This phenomenal growth has established Google firmly as a Juggernaut in online advertising. ZenithOptimedia has prepared this financial report, which shows that Google is growing unaffected by the economic slowdown.
As ZenithOptimedia is quoted, “Over this time Google has tightened its grip on global search (raising its share of searches from 72% in 2006 to 85% now) and established a lead in traditional display and online video with the help of the acquisition and development of companies like DoubleClick and YouTube. In addition, its three main early competitors (Microsoft, Yahoo! and AOL) have failed to match this pace of development and lost a lot of ground; their combined market share fell from 33.1% in 2006 to 13.8% in 2010.”