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When searching for local businesses and restaurants most people rely on search engines!

Posted by on December 23, 2011 12:33 PM

PEW Internet recently conducted a survey in which 1087 adults (age 18 and older) were interviewed in both English and Spanish about their habits when searching for local businesses and restaurants. They were asked about both their online and offline searches and which they were more likely to do.

Some 60% of adults say they get news and information about local businesses other than restaurants and bars. When they do:

47% say they rely most on the internet, including:

  • 36% on search engines.
  • 16% specialty websites.
  • 1% relies on social network sites like Twitter.

31% rely most on newspapers, of which only 2% rely on the online version.

22% rely most on word of mouth from family and friends.

8% rely most on local TV, either broadcasts or the websites of local stations.

5% rely most on local radio.

What is more, of the 55% who look up information for a local restaurant, bar or club, the online numbers increase a few percent.

51% percent of people turn to the internet including:

  • 38% on search engines.
  • 16% on specialty websites.
  • 3% on social media (e.g. Twitter).

Of the 31 percent rely on newspapers, 5% rely on the online version.

Local business could use this information to set up local PPC campaigns.  Buy bidding on their own branded keywords and keywords that people will be searching for they can get more customers coming into their local business at a cheap affordable cost.

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