Adwords getting 'Ad Group impression share metrics' funtionality!

Google is going to release new functionality for AdWords that is aimed to helping advertisers better allocate their budgets. The new feature will give advertisers impression share metrics down to the Ad Group level.

Previously, impression share metrics were available only at the campaign level, which didn’t help when advertisers were trying to determine which particular ad group should be allocated more budgets.

The Ad Group impression share metrics will be rolled out on January 30 to all advertisers globally.