Google rolling out handful of updates for Adwords!Posted by on January 19, 2012 10:14 AM
Google says, they will soon offer ad group level impression share metrics for the search and display networks.
Advertisers will be able to use this data to better identify high performing ad groups that aren’t capturing the majority of available impressions.
Additionally, Google is also planning an algorithm update to provide more accurate campaign impression share metrics. Changes will include: refined campaign-level stats and once-a-day updates.
These changes will start rolling out globally on January 30.
Moreover, in a separate announcement, Google announced that it has rolled out two improvements to Automated Rules in AdWords: an increase to the rule limit to 100 (from 10) and the ability to undo changes made by a rule.