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Making 2012 the “year of mobile” for your brand!

Posted by on January 17, 2012 06:26 AM

Let’s face it, 2012 isn’t the first year someone has christened the “year of mobile.” But it is the first time consumers have done so – and continue to.

Smartphones most likely rang in 2012 by blowing past 100 million US subscribers. That means there’s a 50% chance your customers are now holding a smartphone; and 80% are using it to change how they shop. Plus, 2012 forecasts call for a 73% rise in m-commerce sales and 60% rise in tablet sales.

Consumers expect every desktop web page to have a relevant mobile equivalent.

In fact, lack of mobile content decreases mobile PPC quality score, drives 80% of mobile site abandonment, and forces nearly 20% of consumers to seek your competitors.

Make no mistake: Mobile consumers have spoken emphatically. Here’s to you, making 2012 the “year of mobile” for your brand!


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