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Google Analytics: "Customize" button to tweak standard reporting to a more customized approach!

Posted by on February 14, 2012 07:41 AM

With a new "Customize" button in the action bar on all tabular standard reports, Google Analytics has allowed users to tweak standard reporting to a more customized approach. The Customize option will take Analytics users to a custom report builder that according to Google, can be used in certain cases as:

  1. "New metrics, familiar reports – The best metrics are the ones that provide actionable insights into your business. Try adding different metric groups to your favorite reports to see if how it impacts your view of conversion rates.
  2. Drill down into your data – Sometimes, the best route to a particular piece of data is a drilldown not found in any standard report. You could customize the Language report to drill into search terms for a language-by-language comparison of your organic search traffic.
  3. Filter to find insights – Ad campaigns can span many networks. Try customizing the AdWords Campaigns report and applying a filter for Ad Distribution Network matches "Google Search" to see your performance on only Google Search." 

Google has also clarified that all standard reports cannot be turned into custom reports. In fact only the reports where you can spot the ‘Customize’ button can you turn the report. Google Analytics help center has more details on customizing a report.

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