Google released some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.”
Google focused on national restaurant chains because it could disambiguate and identify them as such. It could well be that the 62 percent figure extends across the entire restaurant category.
Google also reported last-minute searches for flower-related terms grew 227 percent during the same week leading up to Valentine’s Day. On the day itself “Consumers were 560% more likely to click to make a call week over week. And mobile clicks to get directions increased 514% over the same period as people were scrambling to find a nearby florist.”
Google also graphed click to call actions hour by hour on V-Day itself (w/in California), with an early peak at 8:30 am(ish) and another one during the lunch hour.
Google also saw tablet queries rise on the weekend before Valentine’s Day. That’s consistent with tablet usage patterns, which are heavier on the weekends and during the evening. Last-minute searches went to PCs and smartphones.
Google uses the data to make the valid point that if your business (florist, restaurant, etc.) wasn’t optimized for mobile you might have missed out on some meaningful revenue opportunities.