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New search engine study revealed people’s feelings toward targeted advertising!

Posted by on March 12, 2012 06:03 AM

A recent search engine user study shares insight into current search trends and user desires, revealing just how people feel about targeted advertising, personal data collection, and the quality of search results. However, it also highlights an apparent disconnect between what users say they want and what they actually expect.

Fully 91 percent of respondents to Pew Internet’s Search Engine Use 2012 survey say they always or most of the time find the information they are seeking when they use search engines. 73 percent say that most or all the information they find as they use search engines is accurate and trustworthy, while 55 percent claim that, in their experience, the quality of search results is getting better over time. Just 4 percent say results quality has gotten worse.

In fact, reading through the full set of results, users seem happy as clams with the current state of search overall, with Google unsurprisingly being named the favorite search engine by 83 percent search engine users. Yahoo was second with a measly 6 percent – interestingly, Bing wasn’t even mentioned.

The report also paints another picture, though, as it illustrates a serious lack of understanding by users as to just how those ever-improving and relevant search results come to be.

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