Conversion Tracking for Google Adwords Ads extensions!!

Last week without so much as an announcement, Google released conversion data associated with Ad Extensions such as Sitelink, Location, Call and Product Extensions.

To report on conversions for Ad Extensions is actually pretty simple. Within AdWords, click on the Ad Extensions tab and select the extension type (Sitelink, Location, Call, etc.). The next step is to make sure that you have the conversion columns in place for your data. Click on the Columns button and select the conversion parameters as shown in the Image:

After clicking Save, you will now see conversion stats for all of your active Ad Extensions!