Google disapproved 134 million ads in 2011!!

Google revealed in a blog post  that they axed 134 million ads in 2011. 136% rise from the year before. Back in 2008, the company only disapproved 25 million ads.

The rise appears to be due to a combination of factors — first, there are just more bad ads out there.

“My interpretation is that the better we get, the faster we get at shutting them down, the more persistent they get,” David Baker, Google’s director of engineering for advertising said.

Secondly, Google appears to be getting better at detecting them over time.

“Despite the rising numbers that you see, the bottom line is that things are working,” Baker added “Things are improving over time.”