Google encouraged webmasters to use Instant Pages!!

Google once again encouraged webmasters to use Instant Pages so that their load time is lessened and users have a better experience with their site.

Google rolled out Instant Pages last year as a “new feature to help users get to their desired search results even faster–in some cases even instantly! The Instant Pages feature is enabled by pretendering technology that we are building into Chrome and then is intelligently triggered by web search when we're very confident about which result is the best answer for the user's search.”

Better site load time is appreciated by Google and sites which offer a better user experience are ranked better. Google’s Matt Cutts previously in a video post said that approximately 1 out of 100 searches are impacted by the site speed ranking factor. He said “that it would actually change the ranking to a noticeable degree."