Google implemented “Ads Related To...” Text on AdWords Top Ad BlockPosted by on May 22, 2012 08:50 AM
In its latest attempt to deliver top notch search results, search engine titan Google has implemented displaying text that says “Ads related to...” (and then whatever the search query was) when it displays AdWords ads at the top of search results pages.
The new text is displayed at the top of the yellow AdWords box on search engine results pages, with the user's search term displayed in bold. Dream Systems Media first noted the rollout in a blog post.
The objective, according to a Google spokesperson, is to empower users with more information: “As part of our ongoing efforts to show ads that are relevant and informative, we are including more information about why users are seeing certain search ads.”
Besides, Google claims that this latest effort at transparency is also meant to spur click-through rates--and has likely done so in extensive testing. Perhaps users are more likely to click when they understand better why they are getting the ads they are getting.
Furthermore, Google already provides information on why particular ads appear if users click on “Why These Ads?” at the top right of the yellow ad block, but this text provides very limited information at a glance.
Image: “Ads related to shoes”: