As Google vies to maintain their dominance of the online advertising market, they made a play today for a bigger chunk of the mobile ads pie. Google Places have been swallowed up by Google+ Local Pages, merging all business listings into one to be used across search, Maps, mobile, and Google+.
Users can access enhanced local listings via a new Local tab in the left sidebar of Google+, by performing searches on the fly on their mobile (currently supporting Android, iOS coming soon), in Google searches, and through Maps.
Roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer. It’s a dramatic change (for the better) though it will undoubtedly disorient some users and business owners.