Google: AdMob now fully integrated with Adwords!Posted by on June 9, 2012 09:38 AM
Google is bringing AdMob mobile ads to AdWords advertisers. The company said, “Over one million AdWords advertisers will now be able to reach engaged consumers on more than 350 million mobile devices in the AdMob network and in some of the world’s most popular mobile applications.”
Google said AdMob inventory includes more than 300,000 mobile apps and reaches people in 23 countries, which are up from 11 countries in April 2011. A new campaign type is created to accommodate the change – “Display Network only (mobile apps)”.
But that’s not all, there are also new targeting options included so that advertisers can reach specific smartphone or tablet device models (e.g. Samsung Galaxy) or particular manufacturer brand. AdWords already enables targeting by operator, Wi-Fi or operating system version.
Furthermore, advertisers can also reach their desired audience by selecting from the categories available in the Google Play Store or App Store and search for individual apps. In the next several weeks, we’ll also provide an estimate on the number of devices reached and impressions targeted given your selections.