Google Mobile Ad improvements!Posted by on June 28, 2012 07:34 AM
Recently Google announced some new mobile search ad improvements. These include: app promotion with a new Mobile App extension, richer info about mobile apps in ad units, the ability to track Android app downloads through AdWords and the addition of custom search ads to tablet apps.
“For the first time, businesses can use AdWords mobile search ads as a holistic solution to promote, monetize and track their app downloads,” says Mobile Search Ads product manager Anurag Agrawal.
The Mobile App extension is a new member of Google’s Ad Extensions for promoting apps. It lets advertisers add a mobile app download link to their search ads. Google says beta testers found a 6% increase in clickthrough rate with the extension.