Google Planning Fresh Assult On Local Ads With 'Business Builder'!!Posted by on June 4, 2012 06:49 AM
Google has repeatedly tried, and largely failed, to crack the market for local business advertising. As early as next month, the Internet company will try a new, as it trains it’s largest-ever assault on the roughly $20 billion market.
Google plans to have its newest small-business service—which at one point it was calling Business Builder—up and running as early as July, said a person familiar with the matter.
The project combines several products and services aimed at small businesses under a single banner. It is based on a mix of internally developed software and recently acquired technologies that the company hopes eventually will bring in billions of dollars a year in new revenue.
Central to the effort is Google+, the company’s social network, which it hopes consumers will use to interact with local businesses that now have special Web pages on the network. Those Google+ pages will draw traffic from the company’s Web-search engine. When shoppers visit these businesses, Google wants them to use their Internet-connected phones like a digital wallet, earning loyalty points and making payments at stores that sign up for Google’s new services.