Google Analytics data to Adwords!

Adwords customers have long been able to see AdWords account data in Google Analytics, but many marketers wished to see GA data in their AdWords account as well. Google is currently testing such a feature in a limited number of accounts, first noted by Periscopix.

Google is not saying much about it but a spokesperson in a statement said, “We are currently conducting a small beta test to provide advertisers with more insight into campaign effectiveness.”

Periscopix says the metrics now appear in the Campaigns tab under Columns, where you can customize what columns appear on the page. In addition to the regular metrics — click-through rate, cost-per-click, etc. — the folks included in this experiment now see things like “Bounce Rate,” “Pages Per Visit” and “Average Visit Duration.”