Google Analytics has improved the Content Experiment feature!!

Google has improved the Content Experiment feature which they introduced last month by allowing the users to set up experiments which support relative URLs. Now URLs don’t need to be absolute and as Google says, “This is particularly useful if you have experiments running on multiple domains, subdomains, or pages.”

Also the users can now copy experiments. This makes setting up similar experiments quite easy, as one can copy the first one and then make some changes in it to set up the second experiment. You can copy an experiment by going to its ‘Edit Settings’ screen and click on ‘copy experiment’.

Google Analytics has also made changes to the reports brought out by content experiments. As Google says, “Improvements to the experiments report. We've added regular Analytics-report capabilities to the experiment report, such as: Site Usage, Goal Set, and Ecommerce tabs, and the option to choose which variations you want to plot in the graph.