Google display network’s new flexible reach!Posted by on July 11, 2012 05:30 AM
The Google Display Network now allows advertisers to fine tune their AdWords accounts with a Flexible Reach option. Flexible reach settings will now give you more control over your settings at the ad group level.
The new Flexible Reach will allow advertisers the ability to dive deeper and fine tune their accounts in greater detail.
With Flexible Reach, which can be enabled now within the campaign settings under Networks, advertisers can, for example, choose to target to a specific placement or placements — so the ads only show there. Alternatively, they can choose to bid differently for these placements, but continue to target a larger set of sites.
Flexible Reach can be enabled now, and, once it’s enabled, the option can’t be changed back. All new ad groups under that campaign will have Flexible Reach enabled. In the next few months, Google will make all new campaigns have Flexible Reach by default.