Google introducing “Mute the ad” icon!

Recently Google announced a new icon, known as "mute this ad", for many ads appearing on the Google Display Network.

To "mute" an ad, users can click on a small [x] located in the top right corner. When a user clicks on the [x], he or she will receive the "Ad Muted" confirmation and no longer see ads from that particular campaign – though the same or a very similar ad could show up from a different campaign or ad company.

Google is first rolling this out with their remarketing ads. Google is hoping that the feedback conducted from the first batch of users subjected to this will help improve the relevancy of ads you see over time.