Google making it easier for remarketing!

Google has made some changes to the way advertisers do remarketing on AdWords, and is expanding an ongoing test. The various moves are aimed at making remarketing on AdWords simpler and more effective.

The process of putting tags on websites for creating remarketing lists is undergoing a substantial change. Rather than putting a separate remarketing tag on every page that you want to create a list for, you can just place a single piece of code on every page, but create lists for based upon the URL.

Also, Google has publicly announced Remarketing with Google Analytics in beta, to help you make the most of the valuable insights. Remarketing with Google Analytics helps you create remarketing lists based on certain audiences who visit your website and show interest in your products, without having to tag your site twice.