Google released some simpler and powerful tools to help reconnect!!
Posted by on July 31, 2012 11:27 AMA few years ago, Google came up with interest based advertising that also included remarketing as a means of reaching the desired audience or user base with your relevant message and re-engage with prospects, who have checked into a website. Since introducing this particular change, the company claims that users have witnessed positive results, leading to more customer engagement, better ROI as well as higher sales.
Remarketing is proving to be of help to publishers at the same time, and is effectively funding content online. In continuation of its efforts to help reconnect with your valued customers and access new ones, more powerful tools have been released. With a series of simpler, more user-friendly tools, such as ‘Why this Ad?’, ‘Mute This Ad’ and the ‘Ads Preferences Manager’, Google is looking to give users enhanced control over the ads that they see on the site and across the web.
Adhering to response and feedback of clients, the company has been trying to make these solutions more effective.
For details: http://adwords.blogspot.com/2012/07/simpler-more-powerful-tools-to.html
