The YP report reveals the top local search categories (across all platforms).Posted by on July 9, 2012 11:25 AM
Local publisher and ad network YP (the private-equity owned combination of AT&T Interactive and AT&T Advertising Solutions) has released its US-focused Q2 “Local Insights Report.”
The data in the report are derived from searches conducted across the company’s multi-platform network: “563 million searches and nearly 11 billion impressions in Q1 2012 across the YP Local Ad Network’s 300+ online, mobile, IPTV and directory assistance publishers.”
The YP report reveals the top local search categories (across all platforms), as well as the top growth categories (Q1 2012 vs. Q4 2011). Once again restaurants are the top overall local category in terms of query volume.