What people are searching for?Posted by on July 15, 2012 11:23 AM
Billions of searches are conducted each day on popular search engines and social networking websites by people all around the world. What are they looking for? A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular search trends, keywords, and topics.
Here is some of Google’s way:
Google Trends: Allows you to tap into Google's database of searches, to determine which keywords are most popular. View the volume of queries over time, by city, regions, languages and so on. Compare multiple terms, as well. Offers a list of what is trending now in Hot Searches.
Google Insights for Search Beta: Shows search volume patterns since 2004 by geographic, time frames, categories, and in Google properties such as image or product search. The category feature can be powerful for marketers because it offers insight into how searches are put into popular category classifications.
Google Autocomplete: Google's Autocomplete is a tool that can help round out your research by providing keywords as seen through the searchers experience. When a searcher begins to type into the search box on Google.com, additional keywords are offered for searches that could be similar to what is typed. Google's algorithm works to predict search queries in real-time based on indexed web pages, personalized search history, other users' search activity, and Google+ (for person's name). Since the results are personalized, you may wish for more control over the Autocomplete feature. This can be accomplished by logging out of Google, turning off customizations, deleting web history, and Google+ settings.